TomTom SDK

Design Manager and Staff Designer

Project Overview

In 2020, TomTom launched an ambitious endeavor: a cutting-edge platform designed to power their suite of applications and serve as an innovative software development kit for enterprise clients.

My Contributions

Spearheaded a talented team of designers focused on refining the SDK, with a special emphasis on enhancing the navigation experience and map display.
Conducted extensive research into the unique needs of various B2B enterprise clients, utilizing service design blueprints to pinpoint strategic priorities and ensure alignment among stakeholders.
Successfully delivered a customizable white-label solution for the navigation UI, seamlessly integrated within the application framework.
Crafted a forward-thinking vision for the SDK's developer experience, meticulously detailing public documentation and API reference structures to streamline integration and empower developers worldwide.
Conducting usability studies and iterating on developer documentation to empower developers to effortlessly create a navigation app in under an hour.

Android SDK iOS SDK

Service design blueprints

Logistics, Ride Hailing and Food delivery services

I designed these posters with a specific goal in mind: to serve as powerful alignment tools, guiding stakeholders in identifying the precise tools needed to support our target enterprises within various market segments.

Issues With The Current Developer Experience

In collaboration with Miguel Sioco (Senior User Researcher), we uncovered several pain points in the existing developer portal and documentation. Developers found it unnecessarily complex to navigate, with multiple steps required just to get a basic application running.

Through usability testing and video analysis, we observed developers struggling to follow the tutorials and locate relevant details in the API reference. This highlighted a critical need to streamline the experience and make the SDK more accessible from first-click to first-success.

Information architecture

API Reference and Developer Guides

As this project rapidly expanded, I seized the opportunity to meticulously organize the information destined for our developer guide and API reference. Working closely with our development team, I ensured alignment with the SDK architecture while prioritizing user-friendliness for newcomers.

Documentation

Guides and API Reference

Here, you'll find samples of my work from the developer guides and API references. These examples are the culmination of countless iterations aimed at empowering any developer to create a navigation app within just an hour.

An 80% improvement

Through Power BI analysis, we measured an 80% improvement in SDK documentation usability following the rollout of a redesigned information architecture and improved content design.